How to write content that AI will quote

A model composing an answer takes excerpts, not whole pages. If one of your paragraphs only makes sense after reading the three before it, it can't be used.

The test: take a paragraph out of the page and read it alone. Can someone tell which business and which topic it's about? If not, rewrite it so it stands by itself.

Classic copy builds towards the answer: intro, analysis, conclusion. Answer-shaped content does the opposite — it gives the answer in two or three sentences up front, then supports it.

That serves both the reader in a hurry and the model looking for something quotable.

“Services” matches no question anyone asks. “How much does a kitchen renovation cost?” matches exactly what the customer types.

Use the real questions you hear on the phone. It's the best source of headings you'll find.

Models prefer to quote something carrying information: numbers, timeframes, names, locations. “Serving customers across Greece since 2012, based in Thessaloniki” is quotable. “We offer high-quality services” is not.

Every time you write a general adjective, ask: could I replace this with a fact?

• Read the first paragraph of each key page — does it answer, or just introduce?
• Look at your headings: how many read like a customer question?
• Count the specific facts per page. If it's zero, start there.
• Add an FAQ with the five questions you're asked most often.