GEO Guides
The guide to your AI visibility
Practical guides on how to get recommended by ChatGPT, Claude and Gemini — for every business.
What is GEO (Generative Engine Optimization) and why it matters for your business
GEO makes your business visible in the answers of ChatGPT, Claude and Gemini. What it is, why it matters, and how to start — simply.
Read it →SEO vs GEO: the difference and why you need both
SEO ranks you on Google; GEO makes you visible in AI answers. Where they differ, where they overlap, and why you don't have to choose.
Read it →How to check if ChatGPT recommends your business (in 2 minutes)
A quick guide to see whether ChatGPT, Claude and Gemini mention you when customers ask — and what to watch for.
Read it →Your customers now ask ChatGPT, not Google — what it means for you
Search is shifting from links to answers. What changes for your business and how not to be left out.
Read it →How does an AI “decide” who to recommend?
What makes a language model mention one business over another — and how to play by the rules.
Read it →GEO for e-shops: get recommended by AI when people ask where to buy
How to make ChatGPT, Claude and Gemini recommend your e-shop when customers ask where to buy.
Read it →GEO for doctors & clinics: be found by AI when people search for a specialist
How to be recommended by ChatGPT when someone looks for a doctor or clinic — with accuracy, specialization and trust.
Read it →GEO for consultants & agencies: be the recommendation, not the competitor
How to be recommended by AI when businesses look for a consultant or agency — with proof, specialization and authority.
Read it →Invisible to AI? 5 reasons ChatGPT doesn't mention you (and how to fix each)
The 5 most common reasons AI models don't mention your business — and what to do about each.
Read it →Authority signals: what makes an AI trust (and recommend) a business
Authority signals are the #1 lever for getting recommended by AI. What they are, why they matter, and how to build them.
Read it →