GEO Guides
The guide to your AI visibility
Practical guides on how to get recommended by ChatGPT, Claude and Gemini — for every business.
Who ChatGPT recommends instead of you — and why
Ask an AI about your industry and the same names keep coming back. How to read who they are, what they do differently, and what it means for you.
Read it →Your competitor shows up, you don't. What they do differently
Same service, same city, but the AI names them. The real differences that decide who makes it into the answer.
Read it →Your Google Business Profile and what it means for AI
Why your Google profile shapes ChatGPT's answers too, which fields actually matter, and the mistake almost everyone makes.
Read it →Your reviews shape what AI says about you
How customer reviews influence AI answers, what actually counts beyond the star rating, and why the words matter more than the score.
Read it →Which directories are worth being in — and which aren't
Not all listings count the same. How to tell the directories that strengthen your AI presence from the ones that only cost money.
Read it →GEO for restaurants & cafés: getting AI to recommend you when people ask where to eat
How to get ChatGPT to name you when someone asks where to eat in your city — with cuisine, occasion and location stated clearly.
Read it →GEO for gyms, spas & wellness: getting found when people look for care
How to get ChatGPT to recommend you when someone is looking for a gym, therapist or spa — with a clear method, specialisation and the right platforms.
Read it →GEO for accountants & tax advisors: getting recommended when people need a fix
How to get ChatGPT to name you when someone is looking for an accountant — through specialisation by client type and answers to real tax questions.
Read it →Greek or English? Which language you should be measuring
The same question in two languages returns different names. How to decide which language matters for your business — and when you need both.
Read it →What DOESN'T work in GEO: 6 things eating your time
Six tactics that sound reasonable but don't help AI recommend you — why each one fails, and what to do instead of it.
Read it →GEO for lawyers & law firms: get recommended by AI when people need legal help
How to get mentioned by ChatGPT when someone looks for a lawyer — through clear specialisation, reviews and accurate details, within professional conduct rules.
Read it →GEO for hotels & tourism: get recommended by AI when people plan a trip
Travellers now plan with ChatGPT. How to get your property mentioned in the answers — with a clear profile, reviews and destination content.
Read it →GEO for local services: get found by AI in “near me” searches
Plumbers, electricians, garages, cleaners: how to get recommended by ChatGPT when someone looks for a professional in their area.
Read it →AI crawlers: what to allow in robots.txt for GPTBot, ClaudeBot and PerplexityBot
Which bots feed the AI models, what each one does, and how to configure robots.txt so they can see you — with examples.
Read it →Which structured data (schema) actually matters for AI
You don't need dozens of schema types. The ones that genuinely help AI understand and mention you, by business type.
Read it →How to write content that AI will quote
Answer-shaped content is the number one practical lever in GEO. What it means, how it differs from classic SEO copy, and how to apply it.
Read it →What counts as a good AI Presence Score — and how to read your measurement
Is 0% bad? What does 25% mean? How to interpret your AI visibility score and what to realistically expect.
Read it →AI is saying wrong things about your business? Here's what to do
Wrong opening hours, an old price, a service you no longer offer — why it happens and how it actually gets fixed.
Read it →GEO isn't a one-off: why your AI visibility changes every month
A single round of optimisation doesn't hold. Why models change, competitors move, and visibility needs continuous monitoring.
Read it →How often do ChatGPT, Claude & Gemini mention you? A practical guide
How to properly measure how often you're mentioned across the three main models, why they differ, and what to take away from the results.
Read it →What is GEO (Generative Engine Optimization) and why it matters for your business
GEO makes your business visible in the answers of ChatGPT, Claude and Gemini. What it is, why it matters, and how to start — simply.
Read it →SEO vs GEO: the difference and why you need both
SEO ranks you on Google; GEO makes you visible in AI answers. Where they differ, where they overlap, and why you don't have to choose.
Read it →How to check if ChatGPT recommends your business (in 2 minutes)
A quick guide to see whether ChatGPT, Claude and Gemini mention you when customers ask — and what to watch for.
Read it →Your customers now ask ChatGPT, not Google — what it means for you
Search is shifting from links to answers. What changes for your business and how not to be left out.
Read it →How does an AI “decide” who to recommend?
What makes a language model mention one business over another — and how to play by the rules.
Read it →GEO for e-shops: get recommended by AI when people ask where to buy
How to make ChatGPT, Claude and Gemini recommend your e-shop when customers ask where to buy.
Read it →GEO for doctors & clinics: be found by AI when people search for a specialist
How to be recommended by ChatGPT when someone looks for a doctor or clinic — with accuracy, specialization and trust.
Read it →GEO for consultants & agencies: be the recommendation, not the competitor
How to be recommended by AI when businesses look for a consultant or agency — with proof, specialization and authority.
Read it →Invisible to AI? 5 reasons ChatGPT doesn't mention you (and how to fix each)
The 5 most common reasons AI models don't mention your business — and what to do about each.
Read it →Authority signals: what makes an AI trust (and recommend) a business
Authority signals are the #1 lever for getting recommended by AI. What they are, why they matter, and how to build them.
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