GEO for accountants & tax advisors: getting recommended when people need a fix

Every accounting practice files tax returns, runs payroll and keeps books. A list of services doesn't distinguish you from anyone.

What distinguishes you is client type: freelancers, e-shops with intra-EU trade, hospitality, shipping, foreign residents, startups. Each has different questions — and each is a different question put to the AI.

“Do I need to open books?”, “what tax do I pay if I work for clients abroad?”, “when does a limited company beat sole trader status?”. These are exactly the questions people also put to ChatGPT.

If your answer exists in writing, clearly and with a date, you become a source. If not, the answer will come from someone else — and the name mentioned will be theirs.

Tax law changes. An article with last year's rates is worse than no article, because it undermines the credibility of the whole site.

Put an update date on every article and reference the relevant provision. Models are more careful on topics with legal consequences and favour sources that show when they were written.

Accounting support is now largely delivered remotely. Many clients don't care about your city — they care whether you understand their situation.

State both: your base for those who want a local practice, and explicitly that you serve clients across the country for those who don't. They're two different questions and you can win both.

• Pick 2-3 client types you already serve well and build a page for each.
• Write the 10 questions you're asked most, with clear answers and a date.
• State explicitly whether you serve remotely, and to what extent.
• Update anything dated whenever the legislation changes.